As an app that provides videos, games and books for kids, we appreciate we have a huge responsibility. We all know that the stuff kids read, watch and listen to when they’re young has a huge impact on the way they view the world for the rest of their lives.

Something we’re very passionate about changing is the idea that there are ‘things for girls’ and ‘things for boys’. We’re fed up with seeing content for kids that only shows male astronauts and female dancers – and amazingly there’s still a lot of it out there.

So, how can we break this trend for our children’s generation? Curious World hosts a variety of content that removes gender stereotypes, and inspires children to see all the possibilities that are open to them.

Our original series ‘Let’s Go to Work’ is designed to open children’s eyes to career choices that are open to them in the future. Within the series we have Sharine, a female firefighter, showing off the fire station where she works. We also have Major, a male dancer, showing that with lots of practice, anyone can achieve their dream and become a professional dancer.

It’s not just about career choices. It’s about helping kids realise that they can do anything they want right now, no matter what their gender is. Within the Curious World ‘Get Crafty’ series, boys and girls work together to make yarn animals, snow globes and even hugs you can send in the post.

We hope that by seeing people of both genders taking part in all sorts of activities, it helps kids realise that it’s okay for them to be who they want to be and do what they want to do.